This campaign, which will be led by ProColombia through Marca País, is the result of a quantitative and qualitative investigation between Colombians and foreigners through more than 1,500 surveys and focus groups, “which allowed identifying the essence that represents Colombians, build the manifest and then validate it “, as indicated by the entity.
On the other hand, the president of ProColombia, Flavia Santoro, stated that, due to the characteristics of Colombians, it is very easy to make people who visit the country feel at home from abroad.